Why are other businesses crushing it with emails and you’re not?

A huge chunk of startups know nothing about what it takes to be successful with emails.

If this is you:

Your emails are far from perfect, and you don’t make your quota. Yet your competitors are doing it! The question is how? Right?

That’s exactly what you’re going to find out today.

Every successful business has in place systems to tackle the very problems that are limiting you. What’s heavy lifting to you, is light weight to these kind of businesses. There might be nothing wrong with your team, or your customers for that matter. You simply might not have installed the systems that work!

Email Copywriting and marketing as a whole has its rules of engagement. They’re super-easy to learn and produce the biggest return on investment in all of the internet.

It’s why; You tubers, Social Media Influencers, Thought leaders . . . Everyone basically, with something to sell, opts for email. If they don’t, they won’t be able to serve as many people as they could consistently and they won’t profit as much as they should.

It’s why; You tubers, Social Media Influencers, Thought leaders . . . Everyone basically, with something to sell, opts for email. If they don’t, they won’t be able to serve as many people as they could consistently and they won’t profit as much as they should.

People might get distracted watching your YouTube videos, or your Instagram and never come back but once you have them invested in your email you have them in a tight bubble alone and free to give them all the value in your arsenal.

So without further ado, what are these rules of engagement that are so crucial to success on the email landscape?

I’ll list them out here, so you can easily glance through them, before diving deep into it:

  • Email Frequently.
  • Email Casually VS Email Obnoxiously
  • Email Personally.

Email Frequently:

Many startups will harbor doubts about this.

They believe that by frequently messaging their customers they are intruding and invading their privacy. But here’s a question: Why’d they join your list?

I’ll wait . . .


  • To be sent valuable emails.
  • To be on top of what’s happening with your brand
  • And to buy from you.

And how else will you meet all these wants? If you send only a couple of emails a month — trust me— it’s really easy to disappear in this time and age. If you don’t believe me, why don’t you experiment it. . .

. . . subscribe to the email list of any industry titan of your choice. Say Amazon for instance and see what happens to your inbox! The big businesses know the importance of keeping in touch.

Email Casually VS Email Obnoxiously.

It was Robert Collier who said to ask yourself “How would you approach them in a conversation?”

And there’s no better way for me to go about explaining this bullet point to you. Understand them and let them feel your understanding in the manner you speak to them. Getting into their heads is a sure fire way to be casual.

Speaking obnoxiously; intruding, and being outright arrogant will never do well for you. I get it, you might have a lot of research and you are eager to show how much you know. It will get your email deleted.

What you want is to color their perception of you, make it the color of friendship. Speak, I keep saying speak, Write! With empathy and let them feel about you as they’ll feel about a pal.

Email Personally.

Robert Collier again said “Study your reader first . . . Your Product second.”

And it couldn’t have been any truer.

If you’re unable to connect with your readers on a personal level, it’s because you know nothing about them.

As a business owner you should work knowing that the people you call customers are more important than what you call product. Because when/if they change their tastes and preferences they will demand another product. It’s their right.

And they have the power to exercise that right to its fullest capabilities. It’s your duty and power to be able to anticipate these changes and make them work in your favor.

NB: When you email, actually know whom you’re emailing. At least their first name!

So rule of engagement number 3; email personally, know your customers.

Further reflections on why your competition is crushing it and you’re not.

  • You might be delivering value without relevance: Do your best to relate your message to your reader, happenings in the world, and perceived facts about the next step of your industry.
  • You might not be giving the right information: “People don’t buy things for what they are. They buy them for what they do.” —Dan Kennedy, Ultimate Sales Letter. Your product has amazing features. That’s awesome. What will it do for its users?
  • You’re afraid to deprecate from time to time: Remember the saying “If it’s too good to be true it probably is.” Reveal your products faults and you will gain credibility in the eyes of your readership. Although stay clear of self-sabotage.
  • You’re ignorant of the power of plain text emails E-zines aren’t always the best.
  • You don’t fulfill headline promises in the body copy.
  • You don’t write with enough white space.

Final Prose:

These are from my experience some of the reasons why you might be struggling with your email marketing. But I will acknowledge the wall between us; this computer screen. I don’t know your unique situation or your goals and I can’t do more than I have tried to do in this blogpost. But you can!

If you take this information as a guide, and look deep within yourself I know you will find the answer you’re looking for. You’re going to crush it, more than your competition as a result and you’re going to be amazed. It’s a promise.

But if you aren’t going to pick up the mantle here and begin writing better email copy, I’m forced to ask. Don’t you WANT to SUCCEED at email marketing?

If you DO then I know the only thing stopping you is, you want the touch of an expert and have amazing results right away. In which case I want you to follow these three simple steps to get in touch with me.

  • Send an email to uchennabede18@gmail.com
  • Say “Hi Bede. I’m interested in your email copywriting service. Let’s talk.”
  • And you and I will, quite easily, discuss what the next step is for both of us.

See you then.



There are five senses in the human body.

Sight. Smell. Taste. Touch. And sound.

These five senses make it easy for us to understand our environment. Interact with it. And make it ours.

These five senses are the only reason why your customers will buy what you’re selling. You must have excited one of these senses before anything in the line of purchase can happen.

And I would like to tell you about a fool proof way to make it very difficult for your prospects to turn back once they have begun the customer journey.

It is: GET IT IN THEIR HANDS >>> That is all.

Get it in their hands. Get them to feel it, smell it, hear it and taste it, all of the above. Seeing is believing but all the other five senses together get the testimony.

It is very simple on paper. Maybe not so much in reality but think of a way to engage more of your customers’ senses. Doing this would trigger new heights of desire. And as long as they have the money to spare, and the need they are going to buy from you.

That’s the tip for today.

If you can’t seem to get your customers to buy more of what you’re selling. It’s one of two reasons

  1. You’re selling bad stuff or
  2. You’re a terrible copywriter

If the answer is 2. Then please to God, why haven’t you gotten a professional by now. Contact me at uchennabede18@gmail.com. Let’s talk Now. I think its urgent.


You are a good business owner.

You want to be a great one. I get it.

You want your email marketing to be the best it could possibly be. I get it. I endorse it. And I say don’t let it stress you.

Here’s why?

You’re too close. You see things two ways; how they should be and how they are not. And you often neglect the beauty of how they are.

That thing you see as wrong with your auto-responders probably isn’t even there to begin with. Your analytics aren’t as accurate as you think they are. And you probably don’t need more promotions. If anything you need less.

Don’t worry. Loosen your grip. Let the horse run. Everything will be fine.

You’re not wrong. You’re just probably bored.

How about you even get a helping hand? Someone with the capacity to love your customers as you do. Not just someone with the technical skills.

Email me at uchennabede18@gmail.com . Lets talk business.


Whenever you sit down to craft an offer, what’s uppermost on your mind is your audience. How they feel about their current situation and how much they are willing to pay to break free of it.

It’s all about who they are and if they match your business mission.

I’m about to share with your two simple secret phrases that is going to make sure your message resonates with the right people. It may not exclude the wrong people, you might have to do that. But it’s a small price to pay.

These two phrases are EVEN IF and/or SIMPLY BY.

People have objections, doubts, and limitations that nag on their mind. They need to know that it won’t stop them as they try to buy your product.

You need to look out for the EVEN IF and/or SIMPLY BY every time.

EVEN IF you’re a beginner.

EVEN IF you don’t have a college degree.

EVEN IF you’re not ready to quit your full-time job.

SIMPLY BY filling out an easy form.

SIMPLY BY committing yourself.

SIMPLY BY proving your worth.

Look out for variations of these. Because each one you uncover within your offer, is one hundred less defectors.

Try this out and tell me how it worked for you.

I’m an expert email copywriter and if you’re struggling with your email copy because you just can’t seem to get your customers to buy what you worked so hard on creating, then you should know I am currently looking into taking on more work. And we just might be able to work together.

Contact me at uchennabede18@gmail.com Now. Let’s go over what could be your trouble.


You might not know it, but there is a secret dimension to our everyday interactions with people.

We are always gauging our value. “How much am I worth to this person I’m speaking with?” “How much does he respect me?” “Does he even care about what I am telling him right now?”

You might be familiar with these thoughts in your own head, and let me tell you that you’re so not alone.

I have written about the need to show your customers you appreciate them. Today I’m writing about the need to show your customers you are interested in them.

It’s so important because people are only interested in people who are interested in them. People respect those who respect them. People give to people who have given them. It’s the way life is.

And you better take advantage of it.

As a business owner, you should try to delve into your customers mind as much as he or she would allow, and then some more. I might sound like a broken record but be a friend. Your friendship would be reciprocated with business relations, and the words we all like to hear; “Cash.”

Know their names. Maybe even their birthdays. Their anniversary. Their kids’ names. Their wishes and aspirations, no matter how vague. And in turn they will want to know yours, and you will have won a friend.

I know it’s not as easy as it reads but if it was everyone would do it.

That’s all I have for you today. God speed.

This is a really simple tip.

But it might overwhelm you, if you have little or no experience with customer relations. Get a professional email copywriter on the job. I’m available to talk about what your problems are. Email me at uchennabede18@gmail.com . Let’s work out a solution.

This is the best advice you’d ever get from me.

Hi guys. I’m a bit dull today. In fact as I write to you, I’m tucked in bed finding it very hard to get up.

But all day, this blogpost weighed on my mind and I just had to get it out of my system. It’s pretty straightforward, so this won’t be long.

It revolves round the idea that we are one and the same, no matter how diverse and individual we are. We want the same thing.

Sometimes we want these things in different ways, but it doesn’t change the fact that we’re still wired the same way, psychologically, and emotionally.

So my advice is the same one Jesus gave to his disciples thousands of years ago. Love your neighbor as yourself. Do unto others as you’d like done unto you.

It’s important because you get what you give.

And this golden rule as it is called makes it easy to apply ourselves to other people.

If you write your emails with your customers in mind. Not worrying about what they think of you, but how they feel. Not letting your anxiety takeover, but letting genuine interest in them (Your readers) dictate your actions. It will be a lot easier for you to get the kind of engagement you want.

Do unto others as you’d like done unto you.

It’s a lot easier that way.

This is my copywriting philosophy. And it has been crucial to all the results I have been able to get.

If you’re finding it difficult to do this for whatever reason, get a professional on the Job. It would save you a lot. I’m available to discuss your problems, and possibly take you on as a client. Contact me at uchennabede18@gmail.com today.

Do this one thing to make your cold email copy better.

When you send an email to a stranger (Cold Outreach), you probably are a stranger too to the person on the other end.

And common practice is you tell them who you are, and what you do, and how you can help them without addressing the elephant in the room; which is your relationship with each other. This keeps the reader’s guard up all through the time he reads your message.

True, you should send personal messages. But the best way is not to come off as an impostor.

It would serve you much better if you call out the fact that yes, you are a stranger. And yes you want to sell them, but you really have their best interest at heart.

Something along the line of:

HI John,

You don’t know me. But I’ve been following you for a while now and I love your work.

By calling out the elephant in the room, you put the reader at ease. You are honest. And probably trustworthy. You’re worth a chance.

That opening line would get you much more results than say:

Hi John

We are a lead generation agency who specialize in assisting SaaS companies fill their pipeline;

I might have exaggerated a bit, but you get the point.

By addressing the elephant in the room, you put yourself and the recipient(s) at ease.

If you’re not confident writing simple emails, you need a professional. Don’t make matters worse, contact one today. I’m available at uchennabede18@gmail.com. Email me and we’ll talk.

Everyone’s heart will skip a beat when you do this Lovable thing.

I’m not here to tell you one big secret. Because unless you’re completely new to online marketing you have heard what I’m about to say.

And whether or not you’re taking advantage of this yet unsaid knowledge, says a lot about how much you care for your customers.

So what is this loveable thing that will get your customer’s heart to beat in response to you?

It’s their name.

The names given them by their parents. Such a part of their identity that your saying it out loud makes them feel important.

It says they’re important enough for you to acknowledge it.

Technology has made it so easy to do this on any scale online.

Address people with their names. Avoid Dear sir/madam. Avoid Dear Customer.

It may not get you one million in sales revenue immediately. But you’ll be leaving a lot on the table if you don’t do this.

Besides that; are you and your business suffering from lack of skill in customer relations? Are you finding it hard to make your sale quota because people aren’t just buying? It can be fixed. Contact me @ uchennabede18@gmail.com, lets talk.

See you soon.

Intensity, and Not Extensity, is what is going to get your customers to buy now!

If you been researching the world of copywriting for any length of time, you may have come across advice telling you to speak one-to-one with your readers if you want great results. No matter how many thousands they are on your list.

And it’s what I want to dwell on today.

The magic of different communication media, is intensity.

We, humans, created more and more of them to improve the intensity over time. We evolved from strictly body language, to speaking, to writing letters (for the first time conquering distance barriers.)

Then to telephone calls, and now social media with video chats and everything. We made sure we could transfer our feelings towards the next person easily by eliminating loads of variables that were against us.

But. . .

Some people, and business owners, have not maximized this need to intensify their message regardless of the tools at our disposal. They speak extensively. Loading up messages with irrelevant ideas that only retract from their chances of getting sales. And the market will never be sympathetic towards them.

The only way for you make the best version of your business possible is to appeal to the public like a brother, not a brother in-law. If you catch my drift.

Break all the remaining barriers with the words you choose to use. Draw your readers to yourself and make them family. Show them you care about what they need, and you’ll everything to make them happy.

I’m done.

That’s it.

The only way is intensity.

Let’s say you’re a business owner who can’t pull this off. . .feel free to reach me @ uchennabede18@gmail.com, we’ll talk and work on your problem together. See you soon!

The King of all Human Biases: What am I?

I doth this one king. And I know he deserves it.

This bias is so powerful it has never failed to work on a customer with money, and desire to spend money.

What? Yes! You got it: Social Proof.

It’s amazing what lengths people would go if everyone around is eager to go too.

The fact is people don’t know how good your product is behind your veil of words and coercion. And really they wouldn’t care much to try it, unless they’re just that desperate.

The best way to overcome their desire to run in the other direction of the ‘two-faced’ salesman, is social proof.

Show them what people say. Make them feel what the other people felt at their checkout. And do it with gusto.

Your words are enough to sell. When you add social proof.

Try it. Do it more often. Do it better.

You can always reach out to me if you would like the hands of a pro all over your copy, I’d be delighted to chat out how we can move forward together. Contact me @ uchennabede18@gmail.com Today.

See you soon. Here.

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